Alice CHONG Wai is a senior Hong Kong makeup artist, international styling judge and certified makeup educator with over 19 years of frontline experience. A graduate of VANTAN Makeup and Hair School in Japan, she holds international certifications from Shu uemura, VTCT/ITEC, CIBTAC, SISA and IPCA. She founded FOR YOU Makeup Studio and TureEdge Academy, offering bridal makeup, editorial and advertising styling, film and TV makeup, stage and fashion show looks, as well as semi-permanent makeup services. She serves as Committee Member of Professional Makeup and Styling at IQA, was appointed ITCA international makeup judge in 2025 and ABIL chief international makeup judge in 2026, and is dedicated to advancing the professionalization of Hong Kong's makeup industry.
Key Points at a Glance
19 years of professional makeup and styling experience in Hong Kong across editorial, advertising, TV, film, bridal and stageGraduate of VANTAN Makeup and Hair School, Japan; certified Shu uemura international makeup artist
Founder of FOR YOU Makeup Studio (2017) and TureEdge Academy (2026)
Committee Member of Professional Makeup and Styling at IQA International Qualification Assessment Alliance
ITCA international makeup judge 2025; ABIL chief international makeup judge 2026
Holds VTCT / ITEC / CIBTAC / SISA / IPCA international certification and teaching qualifications
Services: bridal makeup, editorial styling, film and TV makeup, semi-permanent makeup and artist training
Alice CHONG Wai
Professional Makeup Artist | International Styling Judge | Trainer
Fashion Magazines x Advertising Styling x Bridal Makeup x Semi-Permanent Techniques
Alice CHONG Wai, founder of FOR YOU Makeup Studio and TureEdge Academy, has been deeply rooted in the makeup and styling industry for over 19 years. With solid professional skills, extensive cross-disciplinary practical experience, and complete international training qualifications, she has become a senior professional in Hong Kong's beauty and makeup field, combining creativity and a passion for teaching.
Alice travelled to Hong Kong, Japan, and Taiwan to study makeup and hair courses, graduating from VANTAN MAKEUP and Hair School in Japan, which laid a solid foundation in Japanese aesthetics. She has served in fashion magazine shoots, Fashion Show backstage, TV studio recordings, film sets, and large-scale advertising productions, accumulating deep frontline styling experience and teamwork capabilities.
Adhering to the philosophy of "People-Oriented, Beauty For You" over the years, Alice continuously tracks international beauty trends and technological innovations, constantly refining her craft to bring every client a bespoke, high-quality makeup experience. She also participates in industry technical exchanges as an international judge and trainer, and serves as a Committee Member of the IQA Professional Makeup and Styling Project, contributing to the professional development of Hong Kong's makeup industry.
Professional Qualifications · International Certifications
- 19 Years of Makeup & Hair Practical Experience – Spanning magazines, advertising, TV, film, weddings, stage, and Fashion Shows
- Graduate of VANTAN MAKEUP and Hair School, Japan – Studied makeup and hair in Hong Kong, Japan, and Taiwan
- Shu uemura Internationally Certified Makeup Artist – Japanese brand professional certification and training
- VTCT Skills (ITEC) Level 3 Diploma in Fashion, Theatre and Media Makeup
- ITEC VTCT Skills Level 4 Certificate in Education and Training
- ITEC VTCT Level 3 Award in Education and Training
- HKQF Certificate in Teaching and Practical Training for Beauty Care
- City & Guilds Assured Certificate in Keratin Lash Lift and Lash & Eyebrow Tinting
- UK Certificate in Facial Treatments Level 2
- UK Certificate in Laser and Light Therapy Treatments Level 3
- SISA Certificate in Semi-permanent Eyebrows and Eyeliner
- IPCA International Professional Makeup Artist Certification – Advanced qualification in brow, eye, and lip techniques
- MAKEUP FOREVER Diploma in Professional Media Makeup, Bridal Makeup and Hairstyling
- CIBTAC Korean Semi-Permanent Makeup International Diploma
Current Positions · Professional Background
Founder & Lead Makeup Artist (Founded 2017)
Founder (Founded 2026)
Committee Member of Professional Makeup and Styling
Makeup Instructor
Over 19 years in makeup styling and teaching
Hong Kong | International Clients | Magazine Media & Film Production
ITCA International Convention Makeup Judge
Invited as an international convention makeup judge in 2025, highly recognised by the industry
ABIL International Chief Makeup Judge
Served as International Chief Makeup Judge in 2026, bringing an authoritative technical perspective
IQA Professional Makeup & Styling Committee Member
Participates in industry qualification standard setting and course review
- Makeup Instructor Training – Systematic professional training courses, from fundamental theory to practical skills, comprehensively nurturing the next generation of makeup artists.
- Advertising Styling – Professional makeup services for various types of advertising shoots, accurately capturing client needs and brand image.
- Film & TV Collaborations – Familiar with film and television production workflows, providing professional makeup and hair services for hosts, guests, and actors.
- Bridal Makeup – In-depth communication before the wedding, designing stylish and timeless bridal looks, with full personal follow-up on the wedding day.
- Stage & Fashion Show Styling – Designing visually striking overall looks in response to stage lighting and themes.
- Semi-Permanent Makeup Projects – Brow shading, eyeliner, lip blush, and more, using delicate techniques to create natural, long-lasting effects.
- Personal Makeup Coaching – One-on-one teaching, imparting makeup techniques for daily and professional occasions.
FOR YOU Makeup Studio · TureEdge Academy
Founder Alice CHONG Wai
People-Oriented · Beauty For You
Welcome to book a consultation and let us create beauty that is uniquely yours.